City of Tacoma
Tidy-Up Tacoma, Marketing campaign
Role: Creative Director
Project length: 1 month
Brief: The Tacoma City Council approved a new local excise tax on solid waste services to fund and expand community cleanup programs, including Tidy Up Tacoma. Our team assisted the city by developing key messages and content, creating marketing materials, conducting online surveys, and producing social media ads.
Messaging
Developed key messages that clarify funding details and expected costs of the new tax, utilizing clear graphics and simple language to convey the campaign's message.
Cultural Sensitivity
Created printed materials that are visually engaging and easy to understand, ensuring inclusivity and effective outreach to non-English speakers.
Social Media Ads
Developed targeted social media ads tailored to specific messages to raise local awareness.
